What Are Welcome Pops and Exit Pops?
Welcome popups are quite effective, although they are frequently ignored.
Whether you've used them before or not, keep reading to learn more about how they operate and how you can use them to grow your email list.
What is a Welcome Popup?
A welcome popup is an overlay that appears when someone visits your website for the first time.
It includes information or a call to action that motivates people to sign up.
Welcome popups are also known as “onboarding” popups, however, the names are interchangeable.
If you recognize them, it's because you saw one when you joined up for your email account.
What is an Exit Popup?
An exit popup is a window that opens when a visitor attempts to leave your website.
Before they leave, it offers information or a call to action that encourages them to subscribe.
Many people set up an email subscription box on their website but then give no more inducement to visitors.
An exit popup might help you obtain more subscribers if you want individuals who visit your site but leave without subscribing to return and subscribe later.
The Difference Between a Welcome Popup and an Exit Popup
The primary distinction is the display of that welcome popup when someone visits your website for the first time, whereas exit popups appear after someone departs your website.
Beyond that, however, there is a critical distinction:
Welcome popups can display any message or call to action you choose, but exit popups are limited to messages that urge visitors to subscribe.
This means that exit popups should only have one call to action: subscribe.
Welcome popups can have numerous calls to action, such as subscribing to the popup and sharing it on social media.
How Can I Create a Welcome Popup or Exit Popup?
There are many WordPress plugins available for download that will create the opt-in forms for you.
Two popular plugins are:
These plugins have a free and premium version, with the premium versions offering more features.
If you're not using WordPress, there are many other options, such as:
Each of these services has a free trial.
You can also design your welcome popup using HTML and CSS, but this will require some coding knowledge.
Where Should I Display My Welcome Popups or Exit Popups?
There are many places to display your welcome popups or exit popups on your website. Here are just a few:
- The top of the page
- Above the fold
- After a set amount of time has passed
- When someone tries to leave your website
How Should I Write My Welcome Popup or Exit Popup?
When creating your welcome or exit popup, keep the following points in mind:
To begin, ensure that your message is targeted; if someone has previously registered to your email list, you may thank them for enrolling and share how the subscription benefits them. If someone hasn't subscribed yet, it's critical to clearly clarify what visitors will receive by enrolling. This helps to prevent misunderstandings and confusion.
Second, make sure your call to action is obvious; it should inform visitors what they need to do to subscribe. “Enter your email address” or “click the button underneath,” for example.
Third, make sure your popup is aesthetically appealing; your popup should be created in a way that invites visitors to subscribe. This includes the use of appealing colors, typefaces, and pictures.
Fourth, make sure your popup is mobile-friendly; your popup should be easy to see and navigate on mobile devices.
Fifth, make certain that your popup is responsive. A responsive popup includes the same information and performs the same function regardless of the device on which it is presented.
What To Write on a Welcome Popup or Exit Popup?
It might be tempting to utilize your welcome popup or exit popup to beg for a transaction right away. After all, if you have the chance to attract someone's attention, you may as well try to persuade them to buy something.
While including a call to action in your popup is vital, you should avoid asking for a sale before the visitor has had a chance to get to know you and your goods.
Instead, concentrate on why someone should subscribe and what they will receive as a result of doing so.
You could, for example, wish to:
- Thank new visitors for subscribing and congratulate them on finding your website.
- Provide a list of benefits that subscribers can expect from the subscription, such as tips and tricks, special articles, discounts on products, etc.
How Long Should You Keep a Welcome Popup or Exit Popup On Your Site?
This will be determined by your objectives. If you want someone to subscribe straight away, it may be sufficient to merely show the popup for a few seconds. However, if you want people to return later to subscribe, make sure your popup is visible for a reasonable period of time.
How Many Times Should Welcome Popups or Exit Popups Display?
This will also be determined by your objectives. If you want to show the popup to individuals again, make sure it appears every time they visit the site. However, if you just want to show them once or if you want to show distinct popups, you need to design several popups that each display a set number of times.
How Can You A/B Test My Welcome Popup or Exit Popup?
A/B testing is the process of comparing two versions of something to one another. You might, for example, compare the “get started” button to the price of an item.
You must have at least two versions of your welcome or exit popup to A/B test. These are known as the “A” and “B” tests, where “A” is the original version to which you wish to compare. To begin, simply run one test for a short period of time, followed by another. This will allow you to determine whether one is more effective at attracting subscribers.
How Do You Make Welcome Popups or Exit Popups Mobile-Friendly?
You must make your popup simple to see and navigate on mobile devices in order to make it mobile-friendly. This includes utilizing large letters and eliminating small, difficult-to-press buttons.
Where Should You Place YourWelcome Popups or Exit Popups?
This will also be determined by your objectives. If you want visitors to subscribe, put the popup towards the top of your site, where it will be simpler to locate. If, on the other hand, you only want visitors to subscribe after they've been on your site for a long, post the popup near the bottom of your site.
When it comes to where you should position your popup, keep in mind that there is no right or wrong solution. You should experiment with different places to find which one works best for you.
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